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Apple in talks with publishers, news orgs for its own generative AI ‘Apple GPT’ – NY Times

Apple Explored Licensing Deals With Publishers and News Outlets for Its Own Generative AI, Apple GPT, Report Apple has reportedly been in talks with various publishers and news organizations to secure licensing deals for its generative AI system, codenamed “Apple GPT.” The company aims to create a large-scale language model similar to OpenAI’s GPT-3, capable of generating human-like text, translating languages, summarizing information, writing different content formats, and composing music. The report indicates that Apple has held discussions with organizations, including News Corp, The New York Times, The Washington Post, The Guardian, and Financial Times, among others. While Apple has yet to formally introduce a generative AI product, the company has demonstrated interest in the field. In April 2023, CEO Tim Cook stated that AI is one of the “most important technologies we’re working on” and that Apple is “putting a lot of energy in this space.” Moreover, the company has assembled a team of researchers and engineers focused on developing its generative AI capabilities. The licensing deals Apple seeks are intended to provide the necessary training data for its AI model. The company would gain access to vast amounts of text and news articles to train its system, resulting in a more comprehensive and accurate model. In return, publishers and news outlets could potentially benefit from licensing fees or other forms of compensation. It is worth noting that Apple’s development of Apple GPT is still in its early stages, and there is no concrete timeline for its release. The company faces competition from established players like Google and OpenAI, as well as a growing number of startups in the generative AI space. However, Apple’s resources, technical expertise, and large user base position it as a potential major player in the field. If Apple successfully develops and releases a generative AI product, it could have a significant impact on various industries, including journalism, content creation, and customer service. The technology has the potential to automate tasks, improve efficiency, and enhance user experiences. However, it also raises concerns about issues such as misinformation, bias, and potential job displacement. As Apple GPT continues to evolve, it remains to be seen how the technology will be integrated into Apple’s products and services and the broader implications it will have on society.