TikTok Tackles AI: New Controls Let You Tune Out (or Crank Up!) AI-Generated Content

Are you tired of seeing AI-generated content flooding your TikTok feed? Or maybe you can’t get enough of it? TikTok is finally giving you the power to decide. The platform is rolling out new controls that let users adjust the volume of AI-generated videos they see, marking a major shift for the social media giant. Let’s dive into what this means for your For You page.

## Controlling the AI Floodgates

Tired of seeing hyper-realistic AI creations after the launch of Sora? You’re not alone! TikTok’s new setting, found within the ‘Manage Topics’ tool, allows you to fine-tune your feed. This isn’t about eliminating categories entirely, but rather tailoring the mix of content you see. So, if you’re not a fan of AI-generated history lessons or celebrity deepfakes, you can dial it down. Conversely, if you’re fascinated by the possibilities, you can crank it up.

## Invisible Watermarks: A New Layer of Protection

Beyond content controls, TikTok is also enhancing its AI-labeling capabilities. The platform already requires creators to label realistic AI-generated posts and utilizes C2PA’s Content Credentials. However, metadata can be stripped away. Enter: invisible watermarking. This hidden marker, detectable only by TikTok, provides an extra layer of security, making it harder for malicious actors to pass off AI-generated content as real.

## Investing in AI Literacy

TikTok isn’t just about control and labeling; they’re also investing in education. They’ve unveiled a $2 million AI literacy fund to support organizations like Girls Who Code. This fund will help create educational content, empowering users to better understand AI technologies and navigate the digital landscape safely. It’s all about fostering a more informed and responsible online environment.

These changes demonstrate TikTok’s commitment to adapting to the evolving landscape of AI-generated content. By giving users more control and investing in AI literacy, TikTok aims to create a more balanced and transparent experience for its global community. The new settings will be rolling out over the coming weeks, so keep an eye out!

TikTok Tackles AI: New Controls Let You Tune Out (or Crank Up!) AI-Generated Content

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