Imagine planning your next family movie night with the help of AI, directly within your favorite chat app. That vision is becoming a reality as Target and OpenAI deepen their partnership, bringing innovative AI-powered experiences to both customers and employees. Get ready for a retail revolution!

Target is integrating OpenAI’s cutting-edge AI models, including ChatGPT and the API platform, to transform everything from personalized shopping recommendations to streamlined store operations. This isn’t just about adding fancy tech; it’s about fundamentally reshaping how Target does business.

## Conversational Commerce: Target App in ChatGPT

Coming soon, a Target app will be available directly within ChatGPT. This means shoppers can ask for product ideas, create multi-item shopping carts, and even order fresh groceries, all through a conversational interface. Imagine typing, “Help me plan a birthday party for a 10-year-old” and instantly getting curated suggestions for decorations, games, and party favors, ready to add to your cart. You can then choose your preferred fulfillment method, like Drive Up, Order Pickup, or shipping.

Prat Vemana, executive vice president and chief information and product officer at Target, emphasizes the goal is to make shopping “as easy and joyful as browsing our aisles.” Target is making AI the new shopping companion.

## Empowering Employees with AI

Beyond the customer-facing innovations, Target is leveraging ChatGPT Enterprise to boost employee productivity. This includes tools like Agent Assist and Store Companion, which provide instant access to relevant information, enabling faster and more accurate customer service. These tools can handle everything from price matching to initiating returns, freeing up employees to focus on more complex and meaningful interactions.

## AI Throughout the Business

Target is strategically weaving AI into various aspects of its operations. From better supply chain forecasting to more personalized digital experiences, AI is helping Target run smarter and more efficiently. This holistic approach to AI implementation demonstrates a commitment to not just automating tasks, but augmenting the entire retail experience, creating value for both guests and team members. Target’s partnership with OpenAI showcases how retailers can leverage AI to drive innovation and elevate the shopping experience.

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