Intuit & OpenAI Partner to Reimagine Financial Experiences with AI

1–2 minutes

Get ready for a financial revolution! Intuit, the powerhouse behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, is teaming up with OpenAI to bring AI-powered financial tools directly to your fingertips. This multi-year strategic partnership promises to transform how you manage your money and run your business. Prepare to say hello to smarter financial decisions, personalized insights, and a whole new level of efficiency.

## Intuit + OpenAI: A Powerful Partnership

This isn’t just a simple collaboration; it’s a $100M+ commitment to deepen Intuit’s utilization of OpenAI’s advanced AI models. The goal? To accelerate Intuit’s AI-driven expert platform strategy. Intuit will leverage OpenAI’s cutting-edge technology to enhance its product suite, offering users unparalleled financial assistance. Intuit is joining over 1 million OpenAI business customers!

OpenAI’s models will power select Intuit AI agents, assisting with tasks such as cash-flow forecasting, tax preparation, and payroll management, all while adhering to Intuit’s strict privacy, security, and responsible AI protocols. Additionally, Intuit employees will continue to use ChatGPT Enterprise to boost their productivity.

## Financial Insights Directly in ChatGPT

Imagine accessing personalized financial insights and taking action directly within ChatGPT. Soon, that vision will become a reality. Intuit apps will be integrated into ChatGPT, allowing users to make secure, personalized financial decisions. This integration combines Intuit’s proprietary financial data and AI platform capabilities with OpenAI’s massive scale and frontier models.

For consumers, this means getting help discovering the right credit products, receiving precise answers to tax questions, estimating tax refunds, connecting with tax experts, and taking steps to improve their overall financial health. For businesses, Intuit’s apps will provide tailored insights to improve cash flow, automate follow-ups, and enhance email marketing efforts, all powered by real-time business data. The aim is simple: empower businesses to increase revenue and profitability with less effort.

This partnership marks a significant leap forward in the world of fintech, promising a future where AI-powered financial tools are accessible, personalized, and designed to help you thrive. Get ready to experience the future of finance!

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