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Google’s AI Shopping Spree: From Chatbots to Automated Purchases!

Ready to let AI handle your holiday shopping? Google’s latest updates promise a smoother, more automated shopping experience powered by artificial intelligence. From conversational search to AI-powered purchasing, Google is betting big on AI to transform how we find and buy products. But is it convenient, or creeping into scary territory?

## Conversational Shopping with Gemini

Tired of typing out specific product descriptions? Google’s AI Mode in Search now lets you describe what you’re looking for in a more natural, conversational way. Imagine searching for “cozy sweaters for happy hour in warm autumn colors.” Google will deliver shoppable images, prices, reviews, and stock availability. Even better, if you’re comparing products, it’ll create a comparison table with user reviews.

Google’s Gemini app gets in on the action, too! Need gift ideas for students or inspiration for Black Friday? Just ask Gemini, and it will generate a shopping list you can buy directly in-app. It’s like having a personal shopping assistant available 24/7.

## “Let Google Call”: The Anti-Phone Call Feature

Hate making phone calls to stores? Google’s new feature, “Let Google Call,” is here to rescue you. When you search for a product “near me,” you might see the option for Google to call the store on your behalf. Google will ask a few questions about what you need, call the store, and then relay the answers to you via email or text. Currently, this is limited to appointments, wait times, and confirming pricing/availability.

This feature is rolling out in the U.S. for toys, electronics, and health/beauty products in select states. Businesses can opt out, but for those who embrace it, it could be a game-changer for customer service.

## AI Checkout: Google Buys For You

Remember Google I/O 2025? The “agentic AI checkout” feature is now a reality. Google’s AI shopping agent can monitor product prices and notify you when they drop below your target. You can even specify product variations like size and color. But the biggest leap? Google can autonomously purchase the item for you using Google Pay.

Don’t worry, Google promises to ask for permission before buying anything, requiring confirmation of purchase and shipping details. While it sounds incredibly convenient, handing over purchasing power to AI definitely requires careful consideration. This feature is initially available in the U.S. with select vendors. Is this the future of shopping, or a recipe for impulse-buying disaster?

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