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Coca-Cola’s 6 Ways of Harnessing Generative AI’s Power

1. AI-Powered Chatbots with Local Search and Lead Capture:

Coca-Cola leverages AI chatbots on Instagram and Facebook to connect users with local restaurants and facilitate reservations. These chatbots utilize Bing search technology and enable lead generation through direct messaging.

2. AI-Generated Visuals Using GPT-4 and DALL·E for Lead Generation:

Coca-Cola introduced a platform called “Real Magic,” which allows users to create personalized artwork using GPT-4 and DALL·E. This includes AI-generated Christmas cards, driving lead generation.

3. User-Generated Content (UGC) Contest:

In collaboration with OpenAI, Coca-Cola launched the “Create Real Magic” contest, inviting artists to create original artworks combining Coca-Cola brand elements and AI technologies.

4. Video Marketing with Reimagined Art:

Coca-Cola employed AI-generated art to create an innovative video titled “Masterpiece,” representing the brand’s iconic imagery in a groundbreaking way.

5. Out-of-Home (OOH) Advertising Experience:

For its “Destination Y3000” campaign in Las Vegas, Coca-Cola showcased dynamic projections and futuristic cityscapes to promote its AI-developed Y3000 flavor.

6. Augmented Reality (AR) Experience with Stable Diffusion:

Coca-Cola utilized AR technology for an advertising campaign where users could transform their surroundings into “future” landscapes using Stable Diffusion by simply taking a photo.

Overall, Coca-Cola’s strategic use of generative AI technology from OpenAI and Stable Diffusion in 2023 demonstrates a remarkable shift in its advertising and marketing strategies. These initiatives highlight Coca-Cola’s commitment to integrating cutting-edge technology with creative marketing to engage audiences in novel and dynamic ways.

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